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vintage

Instagram Vs Hipstamic

When it comes to iPhoneography, the vintage look seems to be the fad that is not going away. Everybody is obsessed with having their iPhone photos look like old school photos from the sixties and seventies. There are a lot of applications out there that will apply filters to your shots, but there are two clear front runners when it comes to the vintage look Hipstamatic and Instagram. So which is better? The truth is these applications have quite different focusses, with a small overlap.
Hipstamatic has been around since 2009 and is extremely an extremely popular app Apple even named it app of the year for 2010. Hipstamatic is a camera application in the most traditional sense possible, when you launch the application the interface emulates a camera the creators of Hipstamatic claim it was inspired by an actual plastic camera with changeable lenses, but this may have in fact been clever marketing and completely made up.

hipstamatic_logo

With Hipstamatic you cannot edit photos that were not taken using the app while some find this to be a limiting feature, I think part of the charm of the app is the integrity with which they stick to the camera metaphor. Because of the strict metaphor you take your shot and you get a result your choices are made prior to shooting, there is no post production to be done and the results are often great.
What really sets Hipstamatic apart from the myriads of lesser vintage look apps is the quality of the filters. The app has several ‘lenses’ available, each one giving a different vintage look, with some ‘films’ and ‘flashes’ also available to tweak the effects. You can see a comparison chart of all the combinations here.
I have yet to find an application with a better set of filters than Hipstamatic, and although I have a fair few photography applications at this stage, Hipstamatic remains an application I return to frequently. Hipstamatic costs £1.28 and comes with 3 lenses, 2 films and 3 flashes. You can buy more “Hipstapacks” from £0.69
You can also order great quality prints from within the app, and share your prints to FaceBook, Flickr or Tumblr.
The application is beautifully designed, but does take a little bit of getting used to and because there are plenty of features accessed through the visual metaphor of a vintage camera it can be a little fiddly to use just like the real deal. I love to use this application in a random mode so I never quite know what type of images I am going to get until I see them in my photo stream or camera role. It is so nice to just shake the iPhone to get a random, film, flash or lens.

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Instagram is a newer app, launched in October of 2010, but by December they already had over a million registered users.
Although Instagram allows you to take pictures, and apply vintage effects, if you visit the Instagram site you will see their tagline is “Fast beautiful photo sharing for your iPhone”. Instagram is primarily an application to integrate your photos with your social media presence.
Instagram is a community and photo sharing space in its own right, but currently they do not have a web profile for users your photos are viewed and accessed via the Instagram app by other iPhone users. It does look like web profiles are being developed, but the main feature of the application is that it is super easy to share photos to Twitter, Flickr, Tumblr, Posterous, FaceBook and Foursquare.
The interface is clear and really easy to use, feels very zippy and is generally a pleasure to interact with.
Instagram allows you to find people to follow by looking through your friends on FaceBook or Twitter so you can very quickly have a stream of your friends photos to peruse, like and comment on.
The filters that come with Instagram are almost all vintage photo type filters, some of which are nice enough, but not nearly close to the same quality as Hipstamatic.
One thing to be aware of is that Instagram creates images that are 612pixels by 612pixels. You can pull higher res images from your camera roll into Instagram to share, but they will be converted to 612×612.
If you are using Instagram as a camera it is possible to choose to have the app save the original photo (as it would look if taken with the default camera app) as well as the Instagram 612×612 version but the photos shared via Instagram will always by 612×612.
612×612 is fine for fast sharing on the web, which is what Instagram is focussed on, but would not be great for printing. To give you a comparison Hipstamatic shots are 1536×1536.
Of course, the other big feature Instagram has on its side is that it is free.
If you are into photography on the iPhone you will want to own Hipstamatic, it gives you dependable results with a vintage feel at print quality.
Instagram is really more about social media and interaction, it gives you the ability to quickly share a moment with your online friends, but the image is screen quality only.
So there is no real verses between the two applications as in the right frame they compliment each other and I use both to get the right shot.