JezzWarren.com

I would like, if I may, to take you on a strange journey.

Full Potential

For any designer, photographer or artists the tools of your trade are the next most important thing besides creativity and getting the right balance can really pull out your creativity to its full potential. I have for many years been using Adobe products and when I made the switch from PC to Mac I had the choice of sticking with that of what I had been taught to use, all be it mainly self taught or to take on a new approach. I already knew that there was a bitter battle between Adobe and Apple and installing something that might conflict with the Mac’s ethos of workflow I had my concerns. I noticed that the uniformity of Apple products stretched across all platforms and devices so it seemed right to make the transition from PC and Adobe to Mac and Apple developers. I am so glad that I took that risk as productivity has come on in leaps and bounds and the flexibility of creativity stretches from my Mac to my iPad and visa-versa.
I ditched Adobe Photoshop and replaced it with Pixelmator and the basics, layouts and principles of Pixelmator is no different to that of Photoshop, if anything Pixelmator is smoother to use and operations of certain tasks are quicker. Everything is totally customisable and after a day of fine tuning I have the pallets and docks just how I want them, PERFECT!
When I was a PC user I never saw the benefits of using Adobe Lightroom as Bridge pretty much done everything for me and having Lightroom as well was just another ploy from Adobe to get you to spend a few more bucks. On my Mac I have been using iPhoto as my light table and Aperture as my replacement to what would have been Bridge. I have barely scraped the surface of Aperture and already it has changed the way my creativity and productivity progresses, the two applications work in unison and switching from one to the other is a breeze to the point that I can browse all images of either in their built in photo browsers and as if that was the icing on the cake then the fully integration of iCloud would be the cherry on the top.

The Start

One of my biggest projects to date has been to get this website looking as slick as my technical ability would allow but at the time I was a PC user and slowly found out that not everything was so straight forward as one would expect. I have now made the full transition over to Mac and my ideas are my only boundaries as simplicity of the Mac has taken over confusion of the PC. So here it is, the start of what is to come.
I am using this space to let you know about up and coming projects, what is in the pipeline and general updates of all things creative, so please feel free to drop by and avert your gaze to this blog.